What is WoolGrown?
Created by Lindsey Weber WoolGrown is an Ontario business that turns sheep wool into garden ready products, including pellets, felt landscape and growing fabric and related materials. The wool is sourced domestically, processed without harmful chemicals, and designed to biodegrade in your soil over time.
With a background in mid-scale manufacturing and an entrepreneurial, eco-minded outlook, Lindsey is drawn to repurposing raw materials from everyday products, an interest that eventually became WoolGrown. She holds a degree in International Development from the University of Guelph, with a focus on sustainable local business.
The practical focus of the product line focuses on wool's natural benefits including moisture management, slow nutrient contribution, and biodegradability. WoolGrown sells direct to home gardeners, wholesale partners, and growers who want natural soil-building inputs.
The wool problem → opportunity: When Lindsey got her first sheep, she started experimenting with processing and using wool but quickly realized her flock's wool was lower grade fibre, shorter staple length with higher plant-matter contamination that just didn't fit into conventional wool products weaving, yarn, or textile markets. But garden and growing applications did.
From gardener to founder: As an avid gardener and landscaper, she saw wool's natural moisture retention, biodegradability, and weed-suppression properties as a sustainable alternative to synthetic garden materials, the spark for WoolGrown.
Product range: Producing wool pellets, wool mulches and felted wool landscape fabric in standard and customizable amounts and dimensions. Local wool pelletizing services are also available.
Local supply chain: WoolGrown sources wool locally and manufactures everything in Southwestern Ontario, Canada.
Continuing Research: WoolGrown is engaged in research projects with Ecological Farmers Association of Ontario (EFAO) on farmer-led trials at a fruit tree nursery (finishing 2026), comparing wool felt mat, raw wool, wood chips, and hemp mats. A second trial compares WoolGrown felt to traditional landscape fabric in market garden lettuce at Trent Research Farm.